If you are someone who loves to cook and a visual thinker like me, you understand the trouble of going through your measurement cups while cooking and trying to read the almost invisible measurement units. These measurement cups are designed to represent fractions with their shape, so what you see is what you get: a full cup is one, a half cup is half, a third looks like 1/3, and a quarter looks like 1/4. Just like a pie chart! https://www.yankodesign.com/2019/07/09/these-measuring-cups-are-designed-to-visually-represent-fractions-for-intuitive-use/